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As the boldest trash talker of a generation, Conor McGregor's persona goes way beyond the Octagon (and the boxing ring).

As the boldest trash talker of a generation, Conor McGregor's persona goes way beyond the Octagon (and the boxing ring).

Meet David August Heil, the man who dresses Conor McGregor for success.

Meet David August Heil, the man who dresses Conor McGregor for success.

McGregor closet is stuffed with nothing but custom David August (including, yes, that "Fuck You" suit ).

McGregor closet is stuffed with nothing but custom David August (including, yes, that "Fuck You" suit ).

David August has skillfully crafted the finest custom men’s wardrobes in the world.

David August has skillfully crafted the finest custom men’s wardrobes in the world.

California-based tailor David Heil, founder of David August.

California-based tailor David Heil, founder of David August.

Not to be confused with David Keith.

Not to be confused with David Keith.

This one-off Pagani Zonda Fantasma Evo is born again, now wearing a new full dark red carbon fiber body.

This one-off Pagani Zonda Fantasma Evo is born again, now wearing a new full dark red carbon fiber body.

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CEO David August Heil said, “Conor has been a longtime client and friend of ours and we’re deeply honored to be a part of this epic, historic story as it unfolds.

CEO David August Heil said, “Conor has been a longtime client and friend of ours and we’re deeply honored to be a part of this epic, historic story as it unfolds.

He will be joined in the venture by David August Heil, McGregor’s long-time style advisor and the man responsible for the f-bomb pinstripes seen round the world.

He will be joined in the venture by David August Heil, McGregor’s long-time style advisor and the man responsible for the f-bomb pinstripes seen round the world.

It was the custom three-piece David August one with pinstripes that, on closer inspection, was just "Fuck You" repeated again and again.

It was the custom three-piece David August one with pinstripes that, on closer inspection, was just "Fuck You" repeated again and again.

Santos Saul “Canelo” Alvarez greets us in his San Diego home, his personal haven dedicated for training when preparing for a big fight.

Santos Saul “Canelo” Alvarez greets us in his San Diego home, his personal haven dedicated for training when preparing for a big fight.

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Fighter Conor McGregor's controversial suit goes on sale.

Fighter Conor McGregor's controversial suit goes on sale.

August McGregor is the new menswear label born out of an official partnership between bespoke men's clothier David August and UFC champion fighter Conor McGregor.

August McGregor is the new menswear label born out of an official partnership between bespoke men's clothier David August and UFC champion fighter Conor McGregor.

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The good news is the four-city tour is over, the bad news is McGregor and Mayweather said the kinds of things to each other that no one should ever say.

The good news is the four-city tour is over, the bad news is McGregor and Mayweather said the kinds of things to each other that no one should ever say.

Suggestion : David August wearing Trousers >>